Digital marketing involves the use of online channels and platforms to promote products, services, or brands. This dynamic and ever-evolving field leverages digital technologies such as the internet, social media, search engines, email, and various online advertising methods to reach target audiences. Digital marketing strategies encompass a range of activities, including search engine optimization (SEO), social media marketing, content marketing, email marketing, and online advertising. Businesses utilize these tactics to enhance their online presence, engage with customers, drive traffic to their websites, and ultimately achieve marketing objectives in the digital realm. The data-driven nature of digital marketing allows for precise targeting and measurement of campaigns, making it a vital component of modern marketing strategies.